Brand Identity Project
Brand Identity Project
BIP is a creative house and brand incubator where branding meets soul, strategy, and storytelling. We help small and mid-sized businesses, entrepreneurs, and creatives define their identity, build sustainable brands, and market with intention. Through strategic brand photography, marketing guidance, and immersive creative services, we bring brands to life and help them grow in alignment with their impact.
How to grow your business? AUTHENTICITY!
BIP exists to empower small and mid-sized brands, entrepreneurs, and creatives to confidently build, elevate, and market businesses rooted in identity, strategy, and storytelling. We are a creative brand house that merges photography, marketing communication, and authentic connection.
Authentic. Bold. Elevated. Impactful
BIP at its CORE..
01 | a cultural and creative hub where impactful brands are born, nurtured, and scale.
02 | supports business-building, community-centered entrepreneurship.
03 | creates authentic visual identities that evoke and influence consumer impressions.
04 | empowers entrepreneurs, small businesses, and brands to discover and amplify their authentic voice.
I’m Elena
I'm a living, breathing example of a personal brand. I love supporting entrepreneurs and brands whose passion drives their desire for change and community impact.
As a Brand Coach, Human Design lover, and Creative Entrepreneur. I mobilize entrepreneurs, businesses, and lifestyle brands to show up authentically online. I own BIP, a Brand/Marketing Agency; Coco Butter and Lotus, a wellness lifestyle brand, and I run branded events around the DMV called Branded Boss Socials.
W H O ?
BIP is a creative house and brand incubator where branding meets soul, strategy, and authenticity.
W H AT ?
We help small and mid-sized businesses, entrepreneurs, and creatives define their identity, build sustainable brands, and market with intention.
W H Y ?
To empower small and mid-sized brands, entrepreneurs, and creatives to confidently build, elevate, and market businesses rooted in identity, strategy, and storytelling.
4 Major Brand Facts
Your brand directly impacts your business. You need a brand!
To attract the right people, you must create a relatable brand that evokes feelings.
Consumer judgment is subjective and manipulable.
Brand perception is key. Use language and visuals to shape your consumer's perception.
Community Vision
A branded physical space for emerging creatives and small business owners (FALL 2025)
Passion Driven Projects
Branded Boss Social: A quarterly, in-person event series for networking, storytelling, mentorship, and creative community building(SPRING 2025)