general brand and marketing strategies won't work to grow your business in 2025. Your business isn’t general. 

Our story

….. Authentic visual identity that evokes feelings and influences consumer impressions.

BIP empowers entrepreneurs, small businesses, and brands to discover and amplify their authentic voice. Through tailored brand and marketing strategies, BIP helps brands stand out in their industries by fostering genuine connections with their ideal consumer.

Purposeful, innovative, impactful brand experiences that drive growth, build awareness and make an impact.

Meet Elle

I'm a living, breathing example of a personal brand. I love supporting entrepreneurs and brands whose passion drives their desire for change and community impact. 

My name is Elena “Elle”!  Brand Coach, Human Design lover, and Creative Entrepreneur. I help female entrepreneurs, businesses, and lifestyle brands create authentic brands online. I own BIP a Brand/Marketing Agency; Coco Butter and Lotus, a wellness lifestyle brand and I run banded events around the DMV called Branded Boss Socials.